Metso:Outotec

UX Design | UI Design 

Client:

Metso:Outotec

Role:

UX/UI Designer

Tools:

Sketch & Miro

Duration:

July '20 - Aug '21

Company:

Wunderman Thompson

Metso:Outotec Group Website

Metso Outotec — Two Brands, One Digital Home

When Metso and Outotec joined forces, their websites didn’t get the memo. Over 14 months, I helped fuse two legacy platforms into one cohesive experience — simplifying navigation, aligning design systems, and giving the new Metso Outotec brand a proper digital home.

Metso Outotec Group is the merger of Metso and Outotec, Finland’s leading industrial machinery companies, in July 2020. For the merger the Metso Outotec Group went through a radical rebranding. 

Having built our relationship with Metso before the merger it was our job at Wunderman Thompson to transfer the new brand to the new Metso Outotec website.

Project overview

My task as the UX/UI designer together with the creative art director and project manager, was to implement the new Metso:Outotec brand and migrate content into the new website. The migration allowed us to create new features and improve UX.

We worked closely with other agencies responsible for development, deployment and SEO, using agile methodology with Jira and Miro for aid collaboration.

The implementation of the website allowed us to look at ways to improve engagement and conversation using the data from both Metso and Outotec's previous websites. As well as allowing us to bring in new features.

Image: Wireframing new feature

Ways of working

- Agile methodology 
- Working in 2-3 week sprints and 3 month Product Increments
- Many stakeholders and agencies involved in the whole project strong communication was key
- Project tools included: Jira, Confluence, Sketch and Miro

Image: Design iterations & feature specs

Wow! You made it to the bottom of the page, I think by law that means we must go for a beer. Send me an electronic mail and we can start the beginning of beautiful relationship!

© Matthew Scanlan 2025